Sunday, 9 November

All timings are shown in Thailand Standard Time (THA).

Registration

Lobby, Hilton Sukhumvit Bangkok

Delegates collect badges and conference materials at the Hilton Sukhumvit lobby. Team ALSMA will be on hand to assist with check-in and provide event information.

16:00 – 18:00

(120 min)

Welcome Cocktails

Poolside, DoubleTree

Kick off SMBCON/25 under the Bangkok sky with cocktails, conversations, and connections. A relaxed evening to meet fellow delegates, speakers, and partners before the sessions begin.

Access is exclusively reserved for full-ticket delegates, sponsors, speakers, and invited guests.

Sponsored by

19:00 – 21:00

(120 min)

Monday, 10 November

All timings are shown in Thailand Standard Time (THA).

Registration & Badge Collection

Doors open for the first day of SMBCON/25. Collect your badge, enjoy coffee, and network before the official welcome begins.

Sessions are held in the Grand Ballroom (3F)

Hilton Sukhumvit Bangkok

09:00 – 09:30

(30 min)

Rajeev Gupta

President, ALSMA

Welcome Address

ALSMA President Rajeev Gupta sets the tone for SMBCON/25—outlining this year’s theme, Shift & Shuffle: Strategy and Resilience in the Age of AI and Uncertainty, and what delegates can expect over the next two days.

09:30 – 09:40

(10 min)

Dr. Preesan Rakwatin

Acting Senior Executive Vice President,

Digital Economy Promotion Agency (depa)

Special Address

Dr. Preesan Rakwatin highlights Thailand’s digital transformation journey and depa’s initiatives to empower local businesses with technology and innovation.

09:40 – 09:50

(10 min)

Donnah Ciempka

President, AustCham Thailand

Guest Address

Donnah Ciempka shares AustCham’s vision for stronger collaboration between Australia and Thailand’s business ecosystems in driving digital innovation across APAC.

09:50 – 10:00

(10 min)

Dan Wong

Managing Director, Horizon3 Partners

AI at the Core: Reinventing Industries Across APAC

Dan Wong explores how AI is fundamentally transforming industries—revealing lessons from Asia’s innovation hotspots and practical frameworks for SMBs embracing digital transformation.

10:00 – 10:30

(30 min)

Greg Sterling

Co-founder, Dialog

From Search to Conversations: Competing in the Age of Local AI

AI is rewriting the rules of local search. It's also changing how SMBs operate and engage with customers. Drawing from recent Dialog's research, Greg explains the current state of AI adoption and how SMBs must adapt to win in this new, more complex marketplace.

10:30 – 11:00

(30 min)

Kimberli J. Lewis

General Manager & Board Member, Siinda

Leadership in the Age of AI & Uncertainty

Kimberli shares insight on leading through disruption—balancing diversity, empathy, and adaptability as AI reshapes organizations. A powerful session on the human side of strategy.

Moderated by Oscar Sousa Marques, Chairman ALSMA

11:00 – 11:30

(30min)

Tea Break

Refresh, recharge, and network with peers over coffee and light snacks.

11:35 – 11:55

(20 min)

Lex ten Veen & Jan Rohweder

The New Glocal Frontier: Global Lessons for Local AI Discovery

AI is transforming how consumers in Southeast Asia find, trust, and choose local businesses. In this session, Lex ten Veen (Uberall) and Jan Rohweder (Marketing Bear / OnEveryMap) explore how global discovery models meet regional realities—where mobile-first users, local languages, and fast-moving platforms shape success. Learn how to stay visible, trusted, and relevant as AI redefines the future of local discovery.

Moderated by Greg Sterling

11:55 – 12:25

(30 min)

Kikuchi Korechika

COO, mov inc. (Japan)

AI and the Future of Retail & eCommerce

Kikuchi discusses how AI is redefining customer engagement, personalization, and operations in the retail and travel sectors—revealing strategies for blending human touch with automation.

12:25 – 12:45

(20 min)

James Iles

Founder, Mufasa Co., Ltd.

From Print to Prompt: How Tech Keeps Redefining Marketing

James takes a creative look back at how technology transformed marketing—from broadcast to digital to AI. Using the past as a lens, he explores how AI could reshape brand communication and creativity in the decade ahead.

12:45 – 13:15

(30 min)

Networking Lunch

Scalini Restaurant (2F)

Enjoy lunch with delegates and speakers. An exclusive roundtable (by invitation only) will also take place during this block.

Sponsored by

13:15 – 14:30

(75 min)

Dave McCaughan

Founder & Storyteller, BiblioSexual

Is Your Brand Story Any Good? Crafting Narratives That Shine in the AI Age

Dave shares a practical method for testing and improving your brand story so it connects with humans and algorithms alike. Learn how to make your narrative clear, credible, and memorable in an AI-driven world.

14:30 – 15:00

(30 min)

Grant Bertoli

CEO, Marketbuzzz Co., Ltd.

Know Your Crowd: AI-Powered Segmentation & Channel Fit Across the Funnel

Grant explains how AI-driven insights and audience segmentation can help brands deliver the right message on the right platform. Learn to match message × channel for maximum impact across APAC’s diverse markets.

15:00 – 15:20

(20 min)

Stuart Pollington

Owner / MD, Smart Digital Group

Browser Battles: Who Wins the Next Front in the AI War?

As AI reshapes search and user behaviour, a new battle is brewing—not in engines, but in browsers. Stuart Pollington explores how the rise of AI-driven browsers like Atlas, Comet, and Neon is redefining visibility, discovery, and engagement online. He shares what this shift means for agencies and how to stay discoverable when the browser itself becomes intelligent.

15:20 – 15:40

(20 min)

Tea Break

Relax, connect, and reset before the final afternoon sessions.

15:40

ALSMA

Annual BoT & HoD Meeting

Overview, Strategy & Elections (members only)

ALSMA’s annual members-only board meeting and election session. Discussion on organizational updates, new initiatives, and leadership transitions.

15-45 - 16-45

(60 min)

Assembly for Departure

Hilton Sukhumvit Bangkok, Lobby

Dress for the evening—your evening best or comfortably casual—and gather in the Hilton Sukhumvit Lobby for departure to Asiatique. Buses will leave promptly at 17:35 PM for the Gala Dinner aboard the Sirimahannop, set against Bangkok’s iconic riverside.

17:30 - 17:35

(5 min)

Gala Networking Dinner

Dinner on the historical Sirimahannop, Asiatique The Riverfront

A memorable evening of dining and dialogue aboard Bangkok’s historic vessel. Hosted by ALSMA with sponsorship from AMAP.

Access is exclusively reserved for full-ticket delegates, sponsors, speakers, and invited guests.

Sponsored by

Blue paper plane icon over a map background with text "高德地图 amap.com" in bold black font. Clean, modern design.

Don't forget your AMAP button—it's required for entry.

19:00 - 22:00

(180 min)

Tuesday, 11 November

All timings are shown in Thailand Standard Time (THA).

Registration & Coffee

Arrive early, collect your badge if you haven’t already, and enjoy a morning coffee while meeting fellow delegates before Day 2 sessions begin.

Sessions are held in the Grand Ballroom (3F)

Hilton Sukhumvit Bangkok

09:45 – 10:15

(30 min)

Charles Laughlin

Conference Moderator, ALSMA

Summary & Insights | Moderator Remarks

Charles Laughlin recaps key takeaways from Day 1, connects themes of Shift and Shuffle, and sets the stage for a day that dives into AI-powered sales and leadership.

10:15 – 10:30

(15 min)

Brendan King

CEO & Co-Founder, Vendasta

Five Things You’ll Never Do Again: AI That Works So You Don’t Have To

AI has moved from an opportunity to an imperative. AI Does. People Orchestrate. Brendan makes the case that we are moving from a paradigm of "people using software to do work" to one where AI is doing the work and humans are orchestrating and managing AI. Humans are able to focus on higher strategy and relationships.

10:30 – 11:00

(30 min)

Renee Stopps

Regional Director, Channel Partner APAC – Microsoft Advertising

The New Rules of Attention: How Generative AI Helps Brands Build for Intention, Trust, and Impact

In a world where attention is fleeting and trust is everything, Renee Stopps, Regional Director, Channel Partner APAC at Microsoft Advertising, reveals how generative AI is rewriting the playbook for brands and SMBs. She explores how conversational and agentic AI are transforming search, discovery, and decision-making—and how brands can design for intention, rather than just impressions, to build trust and deliver real impact in an AI-driven world.

Moderated by Elise Balsillie

11:00 – 11:30

(30 min)

Tea Break

A refreshing pause for networking and light refreshments before the late-morning sessions.

11:30 – 12:00

(30 min)

Andrew Shotland

Founder, Local SEO Guide

Burn the Rulebook: SEO’s Dramatic Overhaul

SEO is being rewritten. Andrew reveals how AI, LLMs, and entity-based search are transforming visibility and rankings—and what enterprises and agencies must do to stay relevant in 2025 and beyond.

12:00 – 12:30

(30 min)

Sumita Arora & Brendan King

Human Intent meets AI Workforce

Humans in the Loop: The Future of Human–AI Collaboration

This moderated discussion features Sumita Arora and Brendan King who explore how Human–AI collaboration is reshaping agency operations, fulfilment, and creativity. Learn how to build teams that scale smartly—without losing the human edge.

Moderated by Rajeev Gupta, President ALSMA

12:30 – 13:00

(30 min)

Networking Lunch

Scalini Restaurant (2F)

Unwind over a buffet lunch and exchange ideas with speakers, sponsors, and delegates.

Sponsored by

13:00 – 14:15

(75 min)

Julien Gadea

CEO / Founder, Sales-Mind.ai

AI Agents for Sales: A 20-Minute SMB Playbook

In this hands-on session, Julien Gadea reveals how small and mid-sized businesses are using AI sales agents to automate prospecting and book meetings on autopilot. Through real examples, he shows how AI SDRs expand markets, build predictable pipelines, and operate safely on platforms like LinkedIn. Walk away with a practical 5-step playbook any business can apply within a week.

14:15 - 14:35

(20 min)

Miggy Bautista

SVP, Directories Philippines Corp.

What I Wish I Knew: Hard Lessons in Re-Building an Agency

Drawing from real experience shutting down and re-building a digital business, Miggy shares candid lessons on resilience, reinvention, and what he wishes he’d known before starting over.

Moderated by Peter Buxton

14:35 – 15:05

(30 min)

Fireside: Paul Donlan

Group Vice President, Global Strategic Partnerships, Wix

AI + Websites: Powering the Rise of Omni-Channel

In this fireside chat, Paul Donlan of Wix joins Charles Laughlin to discuss how AI is transforming traditional websites into intelligent, connected commerce platforms. Discover how AI-first eCommerce websites serve as powerful omni-channel engines — unifying every customer touchpoint into one intelligent commerce hub.

15:05 – 15:35

(30 min)

Tea Break

Afternoon refreshments and networking before the final interactive sessions.

15:35 – 15:50

(20 min)

Christian W. Schnepf

Founder, GoodTime.app & Ph.D. Researcher

The Good Time App: Designing Technology for Humans to Thrive

In this inspiring session, Christian shares how companies can turn “good times” into a measurable growth strategy. He explores how science and technology can create workplaces and products where employees and customers genuinely thrive—proving that well-being isn’t a byproduct of success, but the engine that drives it.

15:50 - 16:20

(30 min)

President & Board Members

Vote of Thanks

Conference Closing & Reflections

The President and the ALSMA Board wrap up SMBCON/25 with final reflections, acknowledgements, and a glimpse into ALSMA’s next initiatives for 2026.

16:20– 16:35

(15 min)

Three Tracks.
Two Days.
One Destination.

At SMBCON/25, every session is designed to shift perspectives, shuffle strategies, and help you succeed in an AI-driven world. With 100 top decision makers and experts, expect intimate discussions, open Q&A, and insights you can act on immediately.

1600 – 1800

Networking Cocktails

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth the master builder of human.

1600 – 1800

Networking Cocktails

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth the master builder of human.

1600 – 1800

Networking Cocktails

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth the master builder of human.

1600 – 1800

Networking Cocktails

But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give you a complete account of the system, and expound the actual teachings of the great explorer of the truth the master builder of human.

1600

1800

Don’t just watch the future—help write it.

Meet the Speakers

Buy Tickets

Shift & Shuffle

November 9–12, 2025

Hilton Sukhumvit, Bangkok

Agenda

Three Tracks. Two Days. One Destination.

At SMBCON/25, every session is designed to shift perspectives, shuffle strategies, and help you succeed in an AI-driven world. With 100 top decision makers and experts, expect intimate discussions, open Q&A, and insights you can act on immediately.

ICT / Local
Details
4:00 PM – 6:00 PM
Registration
Lobby, Hilton Sukhumvit Bangkok
Please present your registration QR code at the registration desk to collect your badge and welcome bag.
7:00 PM – 9:00 PM
Arrival & Networking
Evening Welcome Dinner at Hilton Sukhumvit Rooftop.
Connect with peers, speakers, and sponsors before the sessions begin.
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Title 03
Change the text and add your own content, including any information that is relevant to share. Then customize the font, size and scale to make it your own.

Three Tracks.
Two Days.
One Destination.

At SMBCON/25, every session is designed to shift perspectives, shuffle strategies, and help you succeed in an AI-driven world. With 100 top decision makers and experts, expect intimate discussions, open Q&A, and insights you can act on immediately.

ALSMA SMBCON24_Nov 12_Tuesday Conference (7)_edited.jpg

The Shift – AI & Tech

Explore the technologies rewriting discovery, marketing, and customer engagement. From generative AI to predictive analytics, this track gives you the intelligence to lead in an uncertain landscape.

The Shuffle – Product

Your product deck is your playbook. Learn how to adapt offerings, bundle services, and pivot models to stay relevant and profitable in fast-moving markets.

The Success – Sales & Revenue

Resilience means building revenue streams that withstand shocks. This track reveals how to design funnels, scale smarter, and close deals in an unpredictable economy.

Arrival & Networking

Evening Welcome Dinner at Hilton Sukhumvit Rooftop.
Connect with peers, speakers, and sponsors before the sessions begin.

Day 0

Day 1

Keynotes & Panels

Morning: Opening Keynote + Thematic Sessions on AI & Tech (Shift).
Midday: Panels on Product Strategy and Agency Models (Shuffle).
Afternoon: Breakouts + Case Studies.
Evening: Networking Reception.

What You’ll Learn (Day 1):

How AI is reshaping discovery and customer journeys.
Product strategies that thrive under pressure.
Lessons from agencies succeeding in volatile markets.

Masterclasses & Closing

Morning: Deep-dive workshops on Sales Funnels & Revenue Growth (Success).
Midday: Masterclasses on Applied AI and Scaling Operations.
Afternoon: Closing Keynote + Wrap-Up Panel.

What You’ll Learn (Day 2):

Practical frameworks to build resilient revenue.
AI use cases that deliver ROI now.
Playbooks for agencies and platforms to scale smarter.

Day 2

👉

Download Agenda

For full session details, speaker lineups, and timings: