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SHIFT & SHUFFLE – Strategy and Resilience in the Age of AI and Uncertainty.
SMBCON/25’s theme is front and center: in a world of disruption, every business must learn to shift with technology and shuffle its deck to succeed in uncertain markets.
Shift & Shuffle
November 9–12, 2025
Hilton Sukhumvit, Bangkok
Why SMBCON/25 Matters.
2 Days. 100 Attendees. Top Decision Makers and Experts.
Global keynotes. Candid panels. Actionable workshops.
Access to leaders from Microsoft, Wix Studio, Vendasta, Alibaba, and the region’s fastest-scaling agencies.
In an age of volatility, strategy can’t be static. Technology can’t be ignored. And resilience isn’t optional.
SMBCON/25 is Asia-Pacific’s most focused gathering for agencies, platforms, and SMB enablers who want to thrive in the AI era. Our theme—Shift & Shuffle: Strategy and Resilience in the Age of AI and Uncertainty—captures the challenge of our time: every business must shift with technology and shuffle its deck to win in uncertain markets.
This isn’t a trade show. It’s an arena for honest conversations, bold ideas, and practical takeaways.
The Force Behind SMBCON.
SMBCON is organized by ALSMA, a not-for-profit industry forum founded in 1997. ALSMA’s mission is to empower the local business ecosystem by connecting technology providers, service agencies, and SMBs.
From Beijing to Bangalore, Boston to Brisbane—all converging in Bangkok—ALSMA creates the stage where global suppliers meet regional players and local businesses.
What People Are Saying.
“No other conference gives you this mix of global perspective and regional relevance.”
– Agency CEO, Australia
What People Are Saying.
“The openness of speakers—sharing not just wins but mistakes—was priceless.”
– Startup Founder, Thailand
What People Are Saying.
“I walked away with a playbook for 2024 and new partners to make it happen.”
– Digital Director, India
A Proven Track Record.
Each year, SMBCON grows sharper, more focused, and more impactful. 2025 promises to be our most intimate and powerful edition yet.
SMBCON/24 (Bangkok): The Alternate Intelligence – AI + Human Interaction
SMBCON/24 (Bangkok): The Alternate Intelligence – AI + Human Interaction
SMBCON/23 (Manila): Scaling Agencies in the Digital First World
SMBCON/24 (Bangkok): The Alternate Intelligence – AI + Human Interaction